Vision X Lights Up 2010 King of the Hammers

JOHNSON VALLEY, CA,   JULY, 29th 2009:  Vision X Lights and Hammerking Productions, Inc. may have let the cat out of the bag with the announcement July 29th 2009 of a partnership naming Vision X Lights as the official light of the King of the Hammers.  Vision X Lights, a leader in off-road light technology, and its distributor, Motorsports Squared LLC, have signed on as the Official Light of the 2010 King of the Hammers.

Speculation of the mileage, length, and severity of the continuously brutal off-road race in Johnson Valley, California has been building.  Hammerking Productions own Jeff Knoll responded to course questions with, “We are not yet ready to make our plans known concerning the course layout and mileage. However, it’s safe to say teams should consider a quality light package from Vision X as part of their overall race effort for 2010.”  Knoll continued, “We are working closely with the BLM to exceed all requirements of our event permits.”

In addition, Vision X Lights and Motorsports Squared LLC will partner with Hammerking Productions, Inc. for the first running of the Ultra4 Vegas to Reno Qualifier, hosted by Best in the Desert Racing, August 19-24, 2009.  Hammerking will field two cars in the newly created 4400 class. “It’s important for Jeff and me to partner with companies with proven products for support of King of the Hammers. There was little choice in our eyes when it comes to lights, and we are happy Vision X feels the same way,” said Dave Cole, partner in Hammerking Productions.  Until now there has been little need for quality light products on rock crawlers, but with the creation of the BITD Ultra4 class, and rumors swirling about the 2010 King of the Hammers, teams will need to once again race into the future.


Hammerking Productions, Inc. created the “King of the Hammers” off-road race in 2007 ( and released its first full-length film in 2008.  The 2009 running of the King of the Hammers was featured on Spike TV and in the film “Second Crusade.”  In 2009, Hammerking expanded race action to include three additional regional qualifiers for the 2010 race.  Over 15,000 drivers and fans from around the globe will descend on the desert of Johnson Valley for over a week of off-road related activities in 2010.

Vision Motor Sports currently operates in Seattle, Washington and Scottsdale, Arizona.  In addition to their success in the off-road industry, Vision X has expanded their products for use in more industrial and commercial applications, including agencies such as NASA, US Border Patrol, and all Homeland Security Divisions.  Since 2004, Vision X has been expanding globally and, in 2008, combined the branding of their three divisions: Vision X World Class Lighting, Vision X Off Road Lighting, and their newest, Creation Lighting.  Go to for all the latest news on Vision X products.

Motorsports Squared (a division of M Squared Marketing) was established in 2007 as a Master Warehouse Distributor, exclusively selling for Vision Motor Sports in California.  Quickly becoming one of the largest warehouse distributors for Vision X USA, Motorsports Squared has expanded its reach into numerous industries supported by Vision X USA.  Continued growth has aligned M Squared Marketing to Vision X USA, resulting in reaching previously untapped markets and strategic partnerships with “King of the Hammers,”, and others within the off-road aftermarket industry.  See or for more information.

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