July 5, 2011 DETROIT – Clarity Research LLC, a leader in powersports market research, today released data from its syndicated Powersports Event Monitor (PEM) survey of the May 2011 AMA Infineon Raceway sport bike race event attendees. The results show that attendees continue to have solid awareness of the U.S. TTXGP races, as well as personal interest in electric motorcycles.
David Pagnucco, Clarity Research partner, says its PEM surveys provide a comprehensive profile of motorcycle race attendees throughout the U.S.
“The PEM surveys are in their 5th year. Clarity maintains a normative database of key race track and event attendees’ attitudes and behavior from all 5 years to provide information about race track attendees over time. When launched in 2011, the TTXGP races were the first ever electric-powered motorcycle races in the U.S. We decided at that time to include a section in our PEM survey specifically addressing attendees’ awareness and attitudes towards electric motorcycles. These results provide a baseline for the U.S. and other countries where the TTXGP is held.” said Pagnucco.
An intercept survey was conducted at the first 2011 U.S. based TTXGP race at Infineon Raceway (Sonoma, CA; May 13-15).
The results of the 2011 PEM electric-motorcycle special section is based on a total of 255 randomly intercepted attendees at Infineon. Comparisons are made to the 2010 Infineon TTXGP race results among the 142 intercepted attendees.
TTXGP Continues to Drive Awareness and Attendance
“A substantial proportion of attendees (40%) were aware of the TTXGP race prior to coming to the race. These results are consistent with the 2010 TTXGP Infineon results (45%),” comments Pagnucco.
The survey showed that TTXGP, while being a support class to the AMA-Pro, was a motivating factor for about one-fourth of the attendees (24% in 2011 and 28% in 2010).
Attendees Consider Electric Motorcycles
Strong consideration towards purchasing an electric powered motorcycle increased slightly in this year’s race to 15% vs. 12% in 2010. And similar to the 2010 results, about 50% would now at least consider it.
“These results continue to show that interest in electric motorcycles remains strong”, adds Pagnucco.
Once again Honda is by far the manufacturer expected to be the first to build and sell an electric powered motorcycle. Expectations increased since last year that Honda (39% in 2011 vs. 33% in 2010) would be the first to produce an electric bike. BMW was a distant second with a 10% expectation.
“Working with Clarity has given us key intelligence that will focus the efforts for 2012 and help our partners and teams to build the next generation of motorsport. In this our second year, the results continue to be very encouraging. We have been able to engage so many of the traditional racing fans to buy into the future”, said Azhar Hussain, CEO of TTXGP.
“The TTXGP mission is “Be Part of It”, this is an excellent start to delivering a shared vision for the future of motorsports,” comments Hussain.
For more information regarding the results of this study contact David Pagnucco of Clarity Research LLC or Rupal Patel at TTXGP.
About Clarity Research LLC
Clarity Research LLC, founded in 2003, is a full service marketing research company.
Clarity Research specializes in many kinds of product and market research using several data collection methods: Internet, event-based intercepts, product clinics, telephone, mail, and focus groups. Clarity partners with clients in three key industries: powersports (e.g. motorcycles, ATVs), automotive and consumer durables.
Clarity specializes in quantitative survey research studies with consumers. Clarity’s forte is complex study designs—figuring out difficult sampling schemes and dealing with complicated survey design and analysis problems.
Clarity Research is a member of the Motorcycle Industry Council (MIC) and the American Association for Public Opinion Research (AAPOR).
For more information about Clarity Research LLC, visit www.clarityresearch.net
TTXGP eGrandPrix is the leading World Championship for Electric Motorcycle motorsports and a unique and global competition for the development of electric vehicles. Using motorcycles as a resource effective development platform, it enables the futuristic technology behind them to be tested in an exciting and challenging way.
Lauched in 2009 with a flagship race during the Isle of Man TT, TTXGP has grown to be a fully fledged Championship series across 4 continents. 30 Teams from Italy, Germany, Belgium, USA, UK, Isle of Man, India, Taiwan, China, Italy, Sweden and Russia competed in 2010. We’re adding Japan, Australia, New Zealand, Canada and Spain in 2011
For more information about TTXGP, visit www.egrandprix.com